According to a top corporate official, Yamaha is closely monitoring the development of enabling variables such as battery production and charging infrastructure before joining the electric vehicle industry in the country. The corporation stated that the viability of electric vehicles (EVs) is totally dependent on user acceptance, which can only be achieved with adequate charging stations, infrastructure, battery manufacture, and infrastructure swapping for electric vehicles.
“While we applaud and support the new EV policies being implemented by state governments to boost demand for electric vehicles through attractive subsidy and incentive programs, there are larger investment challenges. Before we launch any models in India, we’re thinking about things like performance, pricing and infrastructure “Motofumi Shitara, Chairman of Yamaha Motor India, said PTI. He explained that Fascino 125 Fi Hybrid and RayZR 125 Fi Hybrid are the company’s first steps into the EV industry in India.
“Yamaha’s hybrid technology featuring electric power-assist in the 125cc scooter series is only one of many technological improvements in the realm of electric mobility that we’ve brought to the Indian market. We plan to offer similar technology breakthroughs over time, eventually entering the electric vehicle area “Shitara remarked.
Yamaha is committed to having a strong presence in the premium 125cc scooter, 150cc, and 250cc motorcycle space, featuring a tactically planned product portfolio that consists of 2-wheelers for all riding prospects – new riders, riders seeking the finest technologies or even advanced controls, experienced riders he stated. Yamaha currently holds a 20% market share in the premium (149cc -155cc) motorbike sector.
“Customers are upgrading from lesser displacement bikes to the higher models for more excitement, therefore we believe there is a great possibility for us in this segment. Customers’ perceptions are changing all the time, and we’ve found that they’re now looking for high-performance two-wheelers that embody their riding spirit “Shitara remarked.
Going forward, the firm will stick to its promise to bring global racing and motorcycling culture to India in order to strengthen its role in the premium segment, focusing more on reaching out to a broader audience in metro cities as well as surrounding districts, where demand for the personal mobility will significantly increase more than ever, he added.
Shitara went on to say that the 150cc class is extremely valuable to both step-up consumers and beginning riders and that Yamaha has been a strong challenger in this area, with a 20 percent market share in the 149cc-155cc motorbike segment.
“With the recently introduced YZF-R15 V4 and AEROX 155, as well as our existing line of premium products in the 125cc scooter, 150cc, and 250cc motorcycling space, we hope to capture a higher percentage,” Shitara stated.